End-to-end and Integrated Communications for Social Impact

I started Arth Communications with a simple belief: communication is not just about visibility, it is about change. Coming from a background in development communication, I’ve seen how this sector often undervalues the role of communication, treating it as an afterthought rather than a driver of impact. Yet, the right message told with clarity, empathy, and strategy can influence policies, drive awareness, impact, and ultimately change behaviour.

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That is why I chose the name Arth. In Hindi, Arth means meaning, purpose, and value. To me, communication is not decoration, it is the ‘arth’ of social change. Arth was born to ensure that organisations working for impact have the stories, strategies, and tools to make their work understood, felt, and acted upon. My purpose is to place communication at the heart of development, where it truly belongs.